Rune Friis is both a cultural and business oriented writer. Doing business with the MENA region on a daily basis and business trips to the region as often as possible gives him a great possibility to hear different opinions and angles from around the region. With an educational background in Arabic Negotiation and Business, he has a great knowledge of politics, culture, and business dynamics in the MENA region. Rune lived in Fes, Morocco for one year, and even though his mindset is not Moroccan yet, he is still craving the traditional, Moroccan couscous on Fridays.
